Marketer Profile: Michael Hayes (SEO Professional)
Michael Hayes is a seasoned SEO strategist operating out of NYC, with over a decade of experience working on organic growth for B2B, SaaS, and content-driven websites.
His background combines technical SEO, semantic SEO, data-driven content strategy, web development, analytics, and automation.
In essence: he doesn’t just optimize pages — he builds scalable SEO systems. That means clean site architecture, structured data (schema), content workflows, automation for content production, and technical optimizations behind the scenes.
Career & Notable Results
Most recently, Michael served as Senior Manager, SEO for Xometry (NASDAQ: XMTR). Over his tenure, he reportedly drove Xometry.com’s organic traffic from approximately 52,000 visitors/month to about 600,000/month — a more than 1,000% increase.
Previously, he held the role of Platform SEO Lead at Thomas Publishing. There, he helped scale organic traffic from ~150,000/month to ~700,000/month.
He is also founder of Darby Hayes Consulting — his own digital consultancy — where he works with businesses across sizes and verticals, delivering tailored SEO strategies, site audits, and content + technical ecosystems for growth.
What Makes Him Stand Out
Technical + Strategic Balance: Many SEO consultants focus either on content or on technical aspects. Hayes blends both: he’s fluent in site architecture, web dev/automation, semantic SEO, and structured data — while also understanding content workflows, editorial needs, and business growth.
Scalability Mindset: Rather than small one-off fixes, he builds systems that scale — e.g. large-site migrations, enterprise-level content operations, multilingual/ international SEO, and high-volume content publishing pipelines.
Results-Oriented: The traffic growth metrics (e.g. 1,000%+ growth at Xometry) show that his work isn’t theoretical — it translates into substantial, measurable business outcomes (more visits, more organic reach, likely better conversions).
Relevant Link for Michael Hayes (SEO Professional)
Find more information about SEO Professional Michael Hayes at these resources below:
- Michael Hayes NYC
- Michael Hayes LinkedIn
- Michael Hayes X/Twitter
- Michael Hayes Facebook
- Michael Hayes Instagram
- Michael Hayes Crunchbase
- Michael Hayes Muckrack
- Michael Hayes Staten Island SEO
- Michael Hayes Quora
- Michael Hayes Youtube
- Michael Hayes Orcid Profile