12 Ideas to Kick-Start Your Green Blog Content Strategy, Part 1

12 Ideas to Kick-Start Your Green Blog Content Strategy, Part 1

Looking for blogging inspiration? Need a little boost for getting the content rolling for your green content strategy? Finding interesting, valuable information to convey to your readers can be a challenge, especially when you’re trying to balance all of the other green marketing strategies for your eco business. But with these 12 sources for green blogging inspiration, you should be writing – and moving up Google rankings – in no time at all.

Make people laugh

One of the easiest ways to get your readers to engage in your blog content is to make the smile or even laugh out loud. Perhaps you don’t consider yourself the funniest person around, but even the most mundane things can be humorous when presented in the right light. After all, the world of eco-friendly living can be pretty serious at times.

Try out these strategies:

• Convey a funny story about a recent customer (don’t name names, of course!)
• Relay what you recently read in a funny book or article
• Feature a song parody that fits in your green field – YouTube is a great place to start

Talk about current events

Keep an eye out for current events that are pertinent to your green business. For instance, if you work in the field of eco-friendly cosmetics, find out what recent chemicals have been banned or legislations established that impact your industry. If you produce solar panels, blog about the most recent green tech innovations. Or if market interested has recently shot up in your electric bike industry, talk about that. You get the idea. Keep it current, relevant, and interesting. Treehugger.com, Planet Green, and Grist.org are all great sources.

Draw connections between your green business and other eco fields

There are always interesting ways to connect the dots and these connections often make for interesting conversations. For example, if you produce toys that get kids outdoors, talk about the psychology of being in touch with nature. Does your home energy efficiency monitor rely on software development? Then talk about the latest advances in that field.

Look deep into the eyes of your email

Newsletters from similar organizations or personal messages from friends can often be a source of interesting ideas for your next blog post. Perhaps you can share a personal experience about your client’s recent product marketing through a cross-promotion. Or talk about a nonprofit organization trying to solve a similar problem as your green business.

Green media for blogging inspiration

Have you recently run across an interesting photograph or video that pertains to your green business? Media such as these can be a great source of inspiration and may spark some dynamic conversations with your audience if they’re thought-provoking enough. Again, sites like YouTube and Flickr.com can be great sources for inspiration. Do a quick search on your topic to see what you find!

Offer free content give-aways

Freebies like ebooks and white papers that provide practical, up-to-date information on your green business or the field in which you work are a great way to get people really engaged in your content. If you’re not a writer yourself, hire a freelance writer through a site like Elance.com or Guru.com where you’ll be put in touch with dozens of green writers and communications experts. You can then do several spin-off blog posts on the content within your ebook or white paper to increase the likelihood of being found by potential readers.
Come back next week to read more blog inspiration ideas to get you writing for your green business with ease.